Marketing & digital marketing tools
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MARKETING & DIGITAL MARKETING TOOLS TO GAIN, MAINTAIN AND CONVERT CUSTOMERS
A marketing plan adapted to your salon
Promotion and event themes are offered every month along with marketing materials in order to boost and promote sales, salons and the brand.
Poster
With its extensive experience in salon promotions and events, Mary Cohr provides a poster each month showcasing an event designed to attract new customers.
Direct mail/email campaigns
Guinot puts your customer database to use with an automated CRM programme (Welcome Offer, Birthday, Customer Reminder) and direct mail/email campaigns suited to ongoing events.
Promotional materials
Promotional podium, display box, glorifier, small poster, etc.. Mary Cohr provides all the necessary tools to present new products.
Brand marketing materials
Totem displays, display boards, decorative frames, etc.
Mary Cohr offers a wide array of marketing materials to showcase our products and treatments.
Marketing materials to gain and maintain customer loyalty
Guinot has developed simple tools to maintain customer loyalty that are also used and recognised by the biggest brands in the business, including a loyalty programme, referral card and gift vouchers.
Promotion and event days
To create buzz and boost business, Guinot regularly organises day and evening events to help you strengthen your customer relationships whilst significantly increasing turnover during the event.
Personalised paper goods
Guinot has developed tools that are essential to everyday salon life (brochure, calling cards, pamphlets, etc.) that are personalised with your salon information (contact information, opening times, prices).
Loyalty programme
Guinot offers your customers a simple and effective loyalty programme that not only helps to promote loyalty but also to convert customers to high-end products and treatments.
Loyalty programme
Guinot offers your customers a simple and effective loyalty programme that not only helps to promote loyalty but also to convert customers to high-end products and treatments.
Customers connected to your salon 24/7
To stay connected to consumers in your area, the Guinot brand provides you with digital communication tools to instantly convey contact information, prices, open times and promotions.
Your salon’s Facebook account
Your page will be added to regularly by your digital team with brand content and details of network promotions via an advertising platform.
Through a collaborative tool, you can publish content that is specific to your salon and manage your reviews. You will be in continuous contact with a dedicated digital team.
Your salon’s Facebook account
Your page will be added to regularly by your digital team with brand content and details of network promotions via an advertising platform.
Through a collaborative tool, you can publish content that is specific to your salon and manage your reviews. You will be in continuous contact with a dedicated digital team.
Local SEO
We help you increase your salon visibility so that it is easy to find on search engines and 23 partner sites (Google, GPS, directories, etc.).
In case of exceptional closures or modified contact information, your information will be updated automatically and consistently across all digital media.
application
Innovative due to original functionalities for salon customers (geolocation of all our salons, online booking, personalised offers, etc.), the Guinot application is an undeniable asset in your customer acquisition and relationship strategy.
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